Welcome To The Unofficial Page of Drayton Bird Associates !
Drayton Bird, marketing “guru” shares his years of wisdom and life lessons in a varying length of videos.
He’ll teach you how to write better adverts, better e-mails, how to improve your websites, and your customer service.
There’s nothing that he hasn’t learned in the last 50 years of marketing, and he’s here to share it all with you.
In 2003 the CIM named Drayton one of the 50 people who shaped modern marketing. He has worked with every brand from American Express to Volkswagen and written copy for everything from Airbus to Peppa Pig. Sir Martin Sorrell said “People all over the world have been lucky enough to learn from him.” David Ogilvy who he worked closely with for 8 years as world-wide creative director called his speeches “highly informative and hilariously funny”. See what you think.
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Decent spelling helps sell more of your stuff. Notice I did not say Grammar. You need to match your words with your audience. It is OK to
The occasion of Labor Day tends to be accompanied by an increase in the circulation of pronouncements from union leaders and politicians that workers are made better
This story illustrates a trap far too many companies fall into. Likes do not = $$$ nor do lack of Likes Equals a lack of success with
Lowest unemployment in 19 years for workers without bachelor’s degrees in April — Unemployment for workers without bachelor’s degrees fell to the lowest rate in 19 years
Now you would think this would be a no-brainer, but sad to say it is not. Most businesses do not segment their market to those potential clients
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